Your brand is the face of your business and an important asset of your company. In Canada, even if you do not register your trademark, you acquire rights to protect your trademark mark under the “common law”. However, these common law rights are limited to the region that you have acquired a reputation, and proving that you have established a reputation is extremely costly, timing consuming, and difficult. Registering a trademark has many benefits to the owner such as:
- Protection of your trademark anywhere in Canada
- Priority registration rights in international markets
- Presumptive exclusive use of the trademark across Canada
- Lower cost of enforcing your trademark rights throughout Canada
The legal cost for Pun & Jiang Law to prepare and file a Canadian Trademark Application is $1,500 plus applicable taxes and disbursements (as of 2021, the Canadian Intellectual Property Office charges $336.60 plus applicable taxes for the first class of goods and services and $102 plus applicable taxes for each additional class of goods and services thereafter). This price does not include responding to objections by the Trademark Examiner and/or third-party objections. In most smooth sailing scenarios, clients should expect to spend $3,000 to $5,000 over a period of two years to obtain their trademark registration.